Research and Markets: 2013 Survey on 'Online Retail Brands inside South Africa' Gives Detailed Insight

Research and Markets (http://www.researchandmarkets.com/research/lztzct/online_retail) has announced the addition of the "Online Retail Brands Report - South Africa 2013" report to their offering.

This report documents the results of an online-panel survey conducted in South Africa. The survey was carried out amongst online shoppers in January 2013 and provides measures for the 2012 period. The survey aimed to be representative of those who have made one or more online purchases during this period.

The report covers a broad range of issues related to online-retail brands. It is of special relevance to marketing and brand managers, providing a broad range of measures which provide insight into the current state of the brand landscape in 2012.

Key Findings:

- Approximately 1.2 million South Africans shop online (SAARF, 2012).

- The majority of today's online shoppers only started shopping online after 2007.

- Demographically, the black ethnic group forms the majority of online shoppers. Male respondents still predominate, while ages below 35 years constitute the majority.

- Apps/ringtones are approaching saturation amongst existing online shoppers (further growth will be mostly due to internet growth).

- The product categories with the highest penetrations in 2012, are apps/ringtones, airline tickets, books (paper), DVDs and CDs, software, entertainment and clothing/shoes/fashion accessories.

- While paper books still have higher penetration than eBooks (roughly double), ebook customers are more loyal and demonstrated far higher purchase-occasion frequency, resulting in higher sales volumes.

- Airlines and automotive have the greatest share of spend, followed by groceries.

- Kalahari, Amazon, Bid or Buy and Woolworths have the highest brand equity levels as measured by the ABM Score. Particularly noteworthy is Zando's rapid rise to 9th position out of the 59 brands measured.

- The strength of brands that include second-hand products' was apparent. While Kalahari has the highest penetration and purchase-occasion market share, Bid or Buy and Gumtree have higher purchase occasion frequencies and ultimately monetary-market share.

Companies Mentioned:

- Align247

- Amazon

- Arcadia

- Barnes & Noble

- Bfore

- Bid or Buy

- Bigvalue Depot

- Boots

- BrainBug

- Buy247

- CaCELL.co

- Cafepress

- Checkers online

- CNA online

- Crown Imports

- Cum

- EASi

- Etsy

- Excellular

- Galoot

- Gumtree

- Herbalife

- HMV

- Homechoice

- iGear

- Interflora

- Kalahari

- Laptop.co

- Lokisa

- Loot

- Lulu

- Dion

- eBay

- eShopper

- Olx

- O2 Store

- Makro

- Mweb mall

- Netflorist

- Nivo interactive shopping

- Perkal

- Pick n Pay online

- Playstation

- Richmart

- Rocket Shop

- Sainsbury

- Sammy Dress

- SFI Market

- Shopdirect

- Simplicity online

- Sybaritic

- Take 2

- Takealot

- The Online PC Store

- Think Geek

- Verimark

- Woolworths online

- Zando

- Zazzy

For more information visit http://www.researchandmarkets.com/research/lztzct/online_retail

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Sector: E-Business, Retail