Qstream Details the Science Behind Smarter Selling Systems in Feb. 5 Web Event

Pioneering Research from Industry Analyst, Harvard Brain Science Studies Point to the Gap in Buyer and Seller Dialogues and the Secrets to Changing Sales Behavior

Qstream will spotlight a critical challenge facing most every B2B organization today - the ability to effectively transform sales behaviors to address the needs of today's savvy buyers - and how new brain research can point the way to smarter selling systems during a special Web event next Wednesday, February 5.

Featuring a guest speaker from Forrester, the session will highlight fundamental research on common selling systems, combined with peer-reviewed brain science research from Harvard Medical School that presents a new, scientifically based approach to understanding why many sales enablement strategies fail.

The free session provides insights on how the human brain works to effectively retain key information in long-term memory and durably change behaviors - and through customer examples demonstrate how sales enablement approaches that embrace this can measurably impact sales performance.

What: The Science of Changing Behavior

Who: Scott Santucci, Principal Analyst serving Sales Enablement Professionals, Forrester Research Inc., and Duncan Lennox, CEO and Co-Founder, Qstream

When: Wednesday, February 5, 2014 at 2:00 pm ET/11:00 am PT

Register here

About Qstream

Developed at Harvard, the Qstream solution is clinically proven to keep sales reps sharp and improve on-the-job performance. Busy reps respond to scenario-based questions in just minutes using any mobile device. Onboard game mechanics ensure strong user engagement, and a sophisticated analytics engine captures dozens of critical data points and instantly transforms them into actionable insights for sales management, such as opportunities for tailored coaching.

To date Qstream has delivered more than 200 million questions in ten languages to sales reps and others for product launch support, competitive threat management and response, and strategic business initiatives. With nearly 65,000 registered users, Qstream's customers include some of the world's top brands in life sciences, technology and financial services including Pfizer, Genentech, Oracle, SunGard, and SunTrust.

The company is based in Burlington, MA. To learn more, visit Qstream.com, follow us on Twitter @Qstream, or look us up at Facebook.com/Qstream.

Qstream
Lisa Clark, [phone]
Vice President of Marketing
[e-mail]
or
MKM Corporate Communications
Mary Kae Marinac, [phone]
[e-mail]