Microcontroller Central to Help Developers Change the World One Bit at a Time

NEW YORK, January 19 , 2012 - PRNewswire - NXP Semiconductors (Nasdaq: NXPI), DeusM, the integrated marketing services arm of UBMUBM Electronics, the daily source of essential businesstechnical information for the electronics industry's decision makers, today launched the Microcontroller Central site, a new online community devoted to inspireempower users of microcontrollersshowcase their successes. The new community-based Website will consist of blogs, message boards, live chats, whitepapersother educational resources to help readers address the joyschallenges of microcontroller-based design. The community will be supplemented by a presence on Facebook, TwitterLinkedIn.

With Microcontroller Central, NXP provides an open platform for sharinglearning - a site where embedded engineers can celebrate success stories, discuss design experimentscreate an environment for change. With its industry-leading microcontrollers, including the latest 32-bit , product families, NXP is already changing the embedded landscapewill further expand its support to the industry through this community.

"Microcontroller Central is an exciting opportunity for anyone involved in the electronics industry - allowing engineers to get togethershare their passion, experienceknowledge on microcontroller design," said Sander Arts, Vice President, MarketingCommunications, NXP Semiconductors. "Working in tandem with our other digital channels, such as nxp.com, Twitter, Sina Wieboour iPhone/Android product selector apps, we'll continue to push the boundaries of engagement with this new site."

"UBM Electronics' clients are looking to create long-term marketing engagement with their customerspotential customers," added Paul Miller, CEO of UBM Electronics. "We deliver this engagement by using a proprietary system of best-practices to build unique online communities that use high-quality, original content to attract qualified audienceskeep them involved with the community in the long term. The new NXP site is a great reflection of thiswe're delighted that NXP has partnered with us."

Longtime technology journalistformer embedded systems designer Rich Quinnell has been named Editor-in-Chief of the new Microcontroller Central online community. Quinnell was most recently a contributing editor at ; he was also executive editor at Silicon Strategieshas held editorial positions at EDN, Electronic DesignComputer Design magazines.

"Microcontrollers are at the core of virtually every electronics devicecan enable designs that can change our world bit by bit," said Quinnell. "Microcontroller Central will be the go-to community for anyone - professional, student, or hobbyist - developing such devices. They will be able to share insightssuccess stories, keep abreast of changes in technologyfind educational resources to help them solve design problemshave fun doing so."

Microcontroller Central is produced by DeusM, a UBM companyUBM Electronics. The online community was created from the Community Activation Platform (CAP), an integrated marketing program that enables electronics marketers to drive deeper engagement with engineers by generating meaningful conversations, customer leads, asset downloadsmarket research. The core of the CAP program provides exclusive sponsorship of an online community that delivers the voicesole ownership of a targeted community of professionals. The CAP program utilizes core functionality deployed in UBM's "Community in a Box" platform.

About NXP Semiconductors

NXP Semiconductors N.V. (Nasdaq: NXPI) provides High Performance Mixed SignalStandard Product solutions that leverage its leading RF, Analog, Power Management, Interface, SecurityDigital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumercomputing applications. A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.4 billion in 2010. Additional information can be found by visiting .

About DeusM

DeusM is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. Hethe other DeusM principals have builtdelivered more than a dozen successful sitesonline communities over the last 10 years. DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quicklyprofitably set up specialized communities for their target customers.

About UBM Electronics

UBM Electronics is the global leader in mediamarketing solutions for the electronics industry. UBM Electronics delivers results for the key influencersdecision makers involved in the design, developmentcommercialization of technology through its market leading brands, peer communitiesprofessional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design NewsTest & Measurement World, TechOnline, DesignlinesEmbedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignConARM Technology Conference to share, learn, discussadvance the critical issueschallenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutionsresearch. UBM Electronics is part of UBM (UBM.L) a global provider of mediainformation services for professional B2B communitiesmarkets.