Research and Markets has announced the addition of the "Marketing Channels: Clinical Development (4th Edition)" report to their offering.
The Marketing Channels: Clinical Development (4th Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.
Methodology:
All respondents (n=271) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization.
Respondents were required to pass several screening criteria to qualify and participate in this survey:
- Must work at a pharmaceutical company, biotech company, or medical device company
- Must have responsibility in at least one of several relevant areas. For example, Clinical Operations, Project Management, Executive Management, or Research and Development Management
- Must have involvement with outsourced trials within past 18 months
Key Topics Covered:
- Introduction
- Methodology
- Demographics And Qualifications
- Executive Summary
- Conference Attendance
- Website Visitation
- Email Newsletter And Newsfeed Readership
- Print Publication Readership
- Social Media
- Respondent Demographics
For more information about this report visit http://www.researchandmarkets.com/research/n3ckdv/marketing
View source version on businesswire.com: http://www.businesswire.com/news/home/20170120005316/en/