Research and Markets has announced the addition of the "Marketing Channels: Clinical Development (4th Edition)" report to their offering.

The Marketing Channels: Clinical Development (4th Edition) report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

Methodology:

All respondents (n=271) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization.

Respondents were required to pass several screening criteria to qualify and participate in this survey:

- Must work at a pharmaceutical company, biotech company, or medical device company

- Must have responsibility in at least one of several relevant areas. For example, Clinical Operations, Project Management, Executive Management, or Research and Development Management

- Must have involvement with outsourced trials within past 18 months

Key Topics Covered:

  1. Introduction
  2. Methodology
  3. Demographics And Qualifications
  4. Executive Summary
  5. Conference Attendance
  6. Website Visitation
  7. Email Newsletter And Newsfeed Readership
  8. Print Publication Readership
  9. Social Media
  10. Respondent Demographics

For more information about this report visit http://www.researchandmarkets.com/research/n3ckdv/marketing