Press Release - For Immediate Distribution MEGA BRANDS FILES LEGAL ACTION AGAINST LEGO MONTREAL, January 13, 2012 - MEGA Brands Inc. (TSX: MB) today filed an action against Lego Juris A/S and Lego Group in the U.S. District Court of the Central District of California seeking to invalidate Lego's 1999 functional U.S. trademark, as well as other remedies.

U.S. Customs and Border Protection has advised MEGA Brands that it intends to restrict the importation of certain of its products which have been sold in the U.S. for over 20 years. MEGA Brands is seeking a temporary restraining order and preliminary injunction in order to ensure that its U.S. imports are not affected by Lego's 1999 trademark.
Lego's patents expired more than 20 years ago and courts around the world, including the United States, have ruled against its attempts to use trademark law for functional elements. Its claims have been dismissed by lower courts in numerous countries, as well as by the Supreme Courts of France, Germany, Canada, Spain, Italy and The Netherlands. In a 2010 judgment applicable to all countries in the European Union, the European Court of Justice turned down Lego's appeal of a decision by a lower court in a similar action.

About MEGA Brands

MEGA Brands Inc. is a trusted family of leading global brands in construction toys, games & puzzles, arts
& crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute "forward-looking information" within the meaning of applicable Canadian securities laws. These statements represent the Corporation's intentions, plans, expectations and beliefs. Readers are cautioned not to place undue reliance on these forward-looking statements. Forward-looking information and statements are based on a number of assumptions and involve risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by them, including, but not limited to risks, assumptions and uncertainties described in the Corporation's MD&A for the year ended December 31, 2010, which are available at www.sedar.com and on the Corporation's Web site. The Corporation disclaims any intention or obligation to publicly update or revise any forward-looking information, whether as a result of new information, future events or otherwise, other than as required by applicable law.

For more information: Mark Girgis

Vice President, Legal Affairs and Corporate Secretary
MEGA Brands Inc.
Tel: (514) 333-5555 ext. 2897

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MEGA BRANDS FILES LEGAL ACTION AGAINST LEGO