MARYVILLE, Mo., Jan. 14, 2015 /PRNewswire-USNewswire/ -- The Lightning Protection Institute (LPI) is excited to launch a new version of its website at www.lightning.org in association with the Virginia-based branding and marketing agency, Madison+Main. The new website incorporates a significant technological upgrade, clean design and restructuring of the information's architecture.

"We are thrilled with the final product, and feel that this is a big leap forward to help LPI achieve many of its communications goals in serving as a deep resource for lightning protection system information and lightning safety awareness efforts," said Dave Saunders, president of Madison+Main.

LPI is launching the site in advance of its 83rd annual LPI/ULPA Lightning Protection Conference scheduled for March 25-28, 2015 at the Gaylord Opryland Hotel in Nashville, Tennessee.

The website has a number of new features, including: a map function to locate local LPI-certified installers; an enhanced, searchable membership directory; a resource center with "Watch & Learn" and "Read & Learn" sections; "News" and "Press Release" sections to provide industry developments and information, and links for Facebook and Twitter social media exchange.

"LPI's new website provides fresh information and resources for the industry, media and public," said Philip E. Youtsey, LPI board representative. "The site warehouses a wealth of educational materials for anyone interested in learning more about lightning protection and lightning safety."

LPI is a not-for-profit, nationwide group founded in 1955 to promote lightning safety, awareness and protection education. The organization provides a certification program to qualify competence in lightning protection installation, design and inspection. Visit the LPI website at www.lightning.org for more information.

Madison+Main is a branding, marketing and public relations agency that gets results for emerging companies and challenger brands. Based in Richmond, Virginia, with an additional office in Blacksburg, Virginia, the agency provides creative solutions for Education, Financial, Healthcare, Non-Profits, Residential Services and Retail verticals. Clients include Howell's Heating & Air, Richard Bland College, Sky Zone, Village Bank, Virginia Women's Center and many more.

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SOURCE Lightning Protection Institute