Ferragamo said it would use Farfetch's platform for its ecommerce and look to engage with a global Millennial and Gen Z luxury audience.
(Reporting by Valentina Za, editing Federico Maccioni)
MILAN (Reuters) - Italian fashion house Salvatore Ferragamo on Thursday said it had struck a partnership with online luxury shopping retailer Farfetch to expand its digital presence targeting younger shoppers.
Ferragamo said it would use Farfetch's platform for its ecommerce and look to engage with a global Millennial and Gen Z luxury audience.
(Reporting by Valentina Za, editing Federico Maccioni)
Price
|
Change
|
5d. change
|
Capi.
| ||
---|---|---|---|---|---|
9.36 EUR | -1.37% | +1.08% | 1.68B | ||