Edward G. Deutschlander, CLU, CLF, has officially transitioned into his new role as chief executive officer (CEO) of North Star Resource Group.

North Star Resource Group is a Minneapolis-based financial services firm that provides both individuals and businesses with the resources to help create, preserve and protect their wealth. North Star has more than 120 full time advisors and over 150 employees. In a network of 44 offices in 22 states, they have contributed to the financial security and well-being of over 120,000 individuals and small businesses.

Deutschlander held the title of CEO-elect for the past three years. Former CEO since 1969, Phillip C. Richards, CFP®, CLU, RHU, has transitioned into a new role as executive chairman and founder. By identifying Deutschlander as his successor years ago, Richards executed a thoughtful leadership transition.

“My parting gift to all of North Star is a successor who will ensure a continuation of our mission with a servant leadership mindset dedicated to helping all members of our team be all that they can be,” Richards said.

Deutschlander joined North Star after graduating from Macalester College in St. Paul, Minn., in 1993. Starting out as a financial advisor, his career path then shifted to recruiter (1995-1996), national recruiting director (1997-1999), vice president (2000-2003), executive vice president (2004-2007), president (2008-2011) and CEO-elect (2012-2015).

A co-author of two books—“Be the First Believer” and “Practice on Purpose”—Deutschlander’s third book, “Promises Kept,” is to be published in spring 2016. He is an established international speaker who has presented in China, Thailand, Singapore, Hong Kong, Mexico, Malaysia, the Philippines, South America, Greece and Canada. Through his several hundred presentations, Deutschlander has educated tens of thousands of managers and advisors in the financial services industry.

Deutschlander was the first recipient of North Star’s Medal of Honor, which recognizes servant leadership, selflessness, service and integrity. He is also one of the founding board members of the Scott Richards North Star Charitable Foundation, founded in 2004. Additionally in 2004, he co-founded with his wife, Toni, Bikes for Kids—an annual event making it possible for disadvantaged youth in the Twin Cities to receive a brand new bicycle for Christmas.

In 2008, Deutschlander was recognized by the National Association of Insurance and Financial Advisors (NAIFA) as one of the “4 under 40” winners for his career accomplishments. In 2010, he was honored by the Minneapolis-St. Paul Business Journal as one of its “40 under 40” award winners.

Under Phil Richards’ leadership, North Star successfully grew from a basement office with five advisors to the 44-offices, 120-advisor firm it is today. Richards authored “Twenty-Five Secrets for Sustainable Success” and co-authored “The Sky is Not the Limit” and “Practice on Purpose.” He has been a featured speaker in 15 countries, addressed the annual meetings of more than 150 companies and he’s been inducted into six national halls of fame.

North Star Consultants, Inc. - Insurance Products and Services. CRI Securities, LLC - Securities and Investments. Securian Financial Services, Inc. - Variable Products and Securities.

North Star Resource Group offers securities and investment advisory services through CRI Securities, LLC and Securian Financial Services, Inc. Members FINRA/SIPC. CRI Securities, LLC is affiliated with Securian Financial Services, Inc. and North Star Resource Group. North Star Resource Group is not affiliated with Securian Financial Services, Inc. North Star Resource Group is independently owned and operated.

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