Moxtra, the global leader in embeddable mobile collaboration solutions has been chosen as a Top Innovator and awarded the Best Client Engagement Tool at the APAC Citi Mobile Challenge conducted by Citigroup.

The Citi Mobile Challenge is an innovative program by Citi, for participants to showcase their mobile based solutions for the banking sector that provide consumers with a personalized and an intuitive banking experience, in a way that would transform how customers think about banking. Moxtra, the embeddable collaboration platform, won the award for Best Client Engagement Tool for enabling a bank’s customers to collaborate seamlessly with their Relationship Managers (RMs) from anywhere and at anytime.

Moxtra allows customers to instantly connect with their RMs through their mobile banking app. With the capabilities of Moxtra, the RMs can share text/voice messages, documents, presentations, to–dos and reminders for the customers to fill out forms, etc. Customers are able to review alerts/documents and post queries/notes/annotate documents with graphics or voice and share them with the relationship managers directly through the application. Customers & RMs can even conduct live meetings to discuss the customer’s portfolio and if needed, record it.

Moxtra’s ability to increase customer loyalty, sales, and service productivity, and enhance the digital experience without compromising on compliance and risks was recognized through this award by Citi.

Shawn Naggiar, Chief Business Officer at Moxtra, remarks, “Banks and financial institutions will now witness a wave of FinTech [Financial Technology] services from startups as this sector is ripe for disruption. We at Moxtra understand the challenges banks face in meeting the growing service expectations of customers in a mobile on-demand world. With our collaboration platform that can easily be embedded in a mobile or web banking app, we make frictionless service delivery and client engagement possible.”

“Citi Mobile Challenge Asia Pacific was by far our biggest and most competitive program yet. The solutions we saw at Demo Days in Bengaluru, Singapore, Sydney and Hong Kong were outstanding, and the top innovations from this challenge are of the highest quality. Congratulations to our award recipients and we look forward to collaborating with you!” said Jorge Ruiz, Global Head of Digital Acceleration at Citi.

About Moxtra

Moxtra drives mobile user engagement, by extending existing applications with embedded collaboration technology. Moxtra allows teams to collaborate via their Power Messaging™ platform, enabling multiple layers of collaboration from virtual team rooms to online meetings and video conferencing. Moxtra has a partner first driven business model, delivering technology through a rich set of SDK’s and API’s that allow any technology provider to seamlessly integrate rich collaboration into their own applications or services to increase application engagement, improve customer satisfaction, reduce churn and/or drive new revenues. In 2015 Moxtra was the #1 project collaboration app in the Apple app store and Gartner’s cool vendor in social and collaboration. Learn more at www.moxtra.com.