FOR IMMEDIATE RELEASE
Cineplex to Debut VIP Cinemas in Quebec at Cineplex Odeon Brossard Cinemas
Reserved seating, private VIP entrance and box office,
expanded menu and in-seat service
Toronto, ON, (TSX: CGX), January 23, 2012 - Cineplex
Entertainment today announced VIP Cinemas will be added to
Cineplex Odeon Brossard Cinemas later this year. The VIP
Cinemas and licensed lounge will be built on the east side of
the building and will feature four VIP auditoriums, a
licensed lounge and a private entrance with its own box
office. Construction on the 17,000 sq. ft. VIP Cinemas
addition will begin this spring and is scheduled to be
completed in the fall.
VIP Cinemas provide a premium entertainment experience
exclusively for guests aged 18 years and older. When
purchasing tickets, guests choose exactly where they would
like to sit in the auditorium as all seats are reserved. Each
VIP Cinema auditorium features all stadium seating with extra
leg room and luxurious high-back leather seats that will be
fitted with movable tray tables. When a guest takes their
seat in the VIP auditorium, a Cast Member will take their
food and beverage order from an expanded menu that includes
all the traditional concession items in addition to an
expanded range of appetizers. The guest's order will then be
delivered to their seat via our VIP in-seat service. Before
or after the movie, a licensed lounge will also be available
to VIP Cinema guests.
"VIP Cinemas offer a guest a premium entertainment experience
that begins the moment they enter the theatre," said Daniel
Séguin, Vice President, Operations, Eastern Canada and
General Manager, Quebec, Cineplex Entertainment. "The
reserved seating, in-seat food and beverage service and the
latest cinema technical advances will make watching a movie
at our VIP Cinemas in Brossard the best movie-going
experience available in Quebec."
Cineplex Odeon Brossard Cinemas will be the first VIP Cinema
in Quebec and will be located at Quartier Dix30, the largest
lifestyle shopping centre in Canada. The VIP auditoriums will
feature Christie Solaria™ Series 2230 DLP Cinema® projectors
and will be enhanced with REALD 3D systems and latest Dolby
Digital
7.1 surround sound systems - representing the latest in Dolby
digital sound technology. The front row of each auditorium
will feature leather recliners so that guests can lie back
and enjoy the show with their feet up!
There are currently four VIP Cinemas in Canada (3 in Ontario
and 1 in British Columbia) with more locations scheduled to
open later this year. Additional locations are still to be
announced.
About Cineplex Entertainment
Cineplex Inc. ("Cineplex") is the largest motion
picture exhibitor in Canada and owns, leases or has a joint
venture interest in 130 theatres with 1,352 screens serving
approximately 70 million guests annually. The largest and
most successful exhibitor in Quebec, Cineplex operates 19
theatres and two drive-ins totaling
234 screens and serves approximately 11 million guests
annually. Headquartered in Toronto with a regional office in
Montreal, Cineplex operates theatres from British Columbia to
Quebec and is the exclusive provider of UltraAVX™ and the
largest exhibitor of digital 3D and IMAX projection
technologies in the country. Proudly Canadian, with a
workforce of approximately 10,000 employees across the
country including approximately 1,300 in the Province of
Quebec, the company operates the following top tier brands:
Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum,
SilverCity, and Scotiabank Theatres. Cineplex shares trade on
the Toronto Stock Exchange (TSX) under the symbol
"CGX". For more information, visit www.cineplex.com.
-30- For information, interviews or photos please contact:
Valérie Gonzalo, Annexe Communications, 514 626-6976
vgonzalo@annexecommunications.com
Anne Bombardier, Annexe Communications, 514 844-8864 x 105 abombardier@annexecommunications.com
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