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Advertising Campaigns | | |
Events | | |
Graphic Standards Guide | | |
Intranet network | | |
Logos | | | |
Photo Library | | | |
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To download Canam Group publications |
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Although the 460,000 visits recorded on the websites of Canam Group and its business units in 2012 are similar in number to those of 2011, we note a strong increase of performance indicators.
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18% of these visits are made by employees.
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50% of traffic comes from the corporate website.
25% increase in the number of sales and recruiting leads collected*
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7250 uses of the engineering tools
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985 requests for information, quotations
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9290 publications downloaded or ordered
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6025 new profiles created in the Customer Center
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5790 resumes received
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30% increase in goals conversion rate*
By dividing the number of visits by the amount of goals achieved, we obtain a conversion rate of 7.8%. According to a recent study carried out by Marketing Sherpa, the average conversion rate of objectives for a manufacturing company is 6%.
In 2013, digital strategies lead to a better customer experience online. They will focus on mobility and social media.
* These figures exclude those of the employees.
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