Contact: Melissa Sandfort, 308-697-3486; msandfort@beefboard.org

Date: Friday, January 23, 2015

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(0:00 - 0:30) Did you know ... An exciting #SuperBeef Twitter party will be hosted by the beef checkoff and mommy blogger "Dear Crissy" on Wednesday, January 28 at 1 PM Eastern Time? Beef appetizers for the biggest football game of the year will be featured during the party, along with great beef centric conversations between cattle women, moms and millennials. Follow @Crissy and @BeefPros to join in on the conversation. To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. # # #

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