Bosch Sponsors First-Ever Driverless Car Experience at the 2014 International CES

Automated Vehicle Technologies Intended to Create Safer Driving Bosch-sponsored CES Driverless Car Experience to further automated vehicle technologies for a safer driving experience Vehicle demonstrations allow users to get a great understanding of each automated technology in action Consumer electronics and technology exhibit (South Hall One, Booth #20812) highlights Bosch products designed to help consumers lead sustainable lives

More than 90 percent of all accidents are caused by human failure, according to the Network of Employers for Traffic Safety (NETS). Demonstrating its dedication to accident-free driving, Bosch is sponsoring the Driverless Car Experience at the 2014 International CES^®, the global gathering place for all who thrive on the business of consumer technologies, to be held Jan. 7-10, 2014, in Las Vegas.

"Bosch is proud to contribute to the future of safer driving by continuously developing technologies for a more intelligent and forward-thinking vehicle," said Mike Mansuetti, president, Robert Bosch LLC. "We predict fully automated driving beyond 2020; however, this event will allow people to experience close up the technologies that mark the first steps on this way and will be available in the near future."

In support of the many benefits of automated driving, Bosch promotes the opportunity for CES attendees to see and interact with the future of automotive technology. The Driverless Car Experience will take place in the Las Vegas Convention Center (LVCC) Gold Plaza, located outside of North Hall, where companies will present a range of technologies, explain how they work and discuss significant advantages, such as enhanced traffic flow, reduced travel times and improved fuel economy.

During the event, Bosch technologies applied to two demonstration vehicles include: automated parking and pedestrian protection, based on a stereo video camera, which is being shown for the first time in the U.S.

The Driverless Car Experience also will feature a panel session, "Road to Driverless Mobility," on Jan. 7, at 3 p.m. in the LVCC, North Hall, Room N262. Bosch's Dirk Hoheisel, member of the board of management of Robert Bosch GmbH, will join the session's panel for a discussion exploring the market, technological and regulatory milestones on the pursuit to making driverless mobility a reality.

In addition to sponsoring the Driverless Car Experience, Bosch will highlight two interactive tables at its exhibit, Booth #20812 in LVCC South Hall One, where users will have the opportunity to see how each driver assistance technology works - intelligent headlight control, integrated cruise assist, traffic jam assist, automatic park assist, pedestrian protection and more.

Bosch's press conference on Jan. 6 at 8 a.m. PST at Mandalay Bay, Level 3, Banyan Ballrooms A-D, will feature a variety of Bosch technologies that help consumers make a sustainable life an attainable life, including technologies that help improve driver convenience and safety. The press conference is open and available to media on a first-come, first-serve basis.

The booth also will feature home, mobility and future technologies, including security, energy storage, eBike drive system, home telehealth, automated driving and connected vehicle solutions among others.

The 2014 International CES will feature more than 3,200 exhibitors unveiling the latest consumer technology, products and services across 15 product categories.

For more information on the 2014 International CES, visit CESweb.org.

About Bosch:

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket solutions, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software solutions. Having established a regional presence in 1906, Bosch employs nearly 24,600 associates in more than 100 locations, with consolidated sales of $10.6 billion in fiscal year 2012. For more information, visit www.boschusa.com, www.bosch.com.mx and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its roughly 306,000 associates generated sales of $67.5 billion. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some $6.1 billion for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group's products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is "Invented for life." Additional information is available online at www.bosch.com and www.bosch-press.com.

Robert Bosch LLC
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