Research and Markets (http://www.researchandmarkets.com/research/lj7gl3/australia_cider) has announced the addition of Canadean Ltd's new report "Australia Cider Market Insights Report 2015 : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Cider Market" to their offering.

Cider has continued to grow albeit at a slightly lower rate than that seen at the start of the decade.

The Australia Cider Market Insights 2015 Report provides a complete overview of the Australia cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook.

Key Findings:

  • Somersby has seen the most growth due to its perceived high quality at a low price point.
  • Premium cider saw the lowest growth rate, with super premium and craft cider having the highest increase.
  • CUB will remain the market leader followed by Asahi.
  • Woolworths Australia are the main player in Private Label cider.

Reasons To Buy:

  • Gain in-depth understanding of the dynamics and structure of the Australia cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Australia cider market to support your brand development and marketing initiatives.
  • Compare and track the performance of brands and brewers to develop a competitive advantage.
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider.

Key Topics Covered:

1 Data Revisions Summary

2 Market Update

3 Cider Producers/Importers

4 Appendix

Companies Mentioned:

  • SABMiller
  • Kirin Holdings
  • Asahi Premium Beverages
  • The Coca-Cola Company
  • DB Breweries
  • Heineken
  • Red Island
  • Suntory Australia

For more information visit http://www.researchandmarkets.com/research/lj7gl3/australia_cider