Companies and organizations looking to create excitement surrounding their brand, generate buzz or simply show appreciation can turn to the Promotional Products Work—11th Edition e-book for inspiration.

The e-book features 68 surefire ways to get noticed by customers and prospects or to recognize a team for their hard work. Based on responses from actual 4imprint customers, these ideas will help readers attract attendees to trade show booths, build their brand, recognize employees and volunteers, raise money for a cause, unify their team and incentivize program participation.

The ideas come from a variety of industries, including government and schools, non-profits, small businesses and large corporations. Each idea shows how the branded promotional product was used creatively and effectively.

Among the ideas included in the latest edition:

  • Incoming high school students in the class of 2020 received sunglasses motivating them to see the future clearly—with 20/20 vision.
  • Branded bags filled with cookies enhanced the sights—and smells—for participants at a trade show.
  • To improve a company’s sustainability efforts, employees traded their plastic bags for reusable canvas totes.
  • Guests at a dinner fundraiser wore masks to understand what it’s like for visually impaired people to eat.

“We share these stories to help and inspire others—a way of paying it forward—in finding their own unique way to promote their brand and message,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s incredible to see how our customers come up with new and inventive ways to get noticed by using promotional products.”

E-book stories come from 4imprint’s “Two-Second Surveys,” conducted with customers who ordered and used promotional products. 4imprint has been collecting and publishing successful customer ideas since 2012. Download the 11th edition e-book at http://info.4imprint.com/ebook.

About 4imprint

4imprint is part of 4imprint Group plc, a publicly traded company on the London Stock Exchange. The Group serves hundreds of thousands of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit http://www.4imprint.com.