IRI® announced today plans for the 15th annual 2018 IRI Growth Summit, a world-class conference that offers opportunities for attendees to connect and engage with the best and brightest in today’s evolving marketplace. The conference attracts visionaries and leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem, and will take place April 16-18, 2018, at the Wynn Las Vegas.

With an ever-changing marketplace, growing number of advertising channels, and continuously evolving consumer needs, it is becoming more difficult to catch up. That is why this year’s Summit theme is “One Step Ahead.”

“As competition in the marketplace continues to grow, it is more important than ever that companies are doing what they can to stay one step ahead in order to meet the needs of today’s increasingly discerning consumer,” said IRI Chief Marketing Officer John McIndoe. “The 2018 Summit is a must-attend for those wanting insights that propel their brands and businesses to remain ahead of the curve.”

The conference includes an impressive list of distinguished leaders from their respective industries, including:

  • Andrew Appel — President and CEO, IRI
  • Stuart Aitken — Group Vice President, Kroger, and CEO, 84.51°
  • Jeremy Gutsche — Author and CEO, Trend Hunter
  • F. Paul Hetterich — Executive Vice President and President, Constellation Brands Beer Division
  • Eric Reynolds — Chief Marketing Officer, Clorox
  • Jennifer Saenz — Chief Marketing Officer, Frito-Lay North America
  • Stan Sthanunathan — Executive Vice President, Consumer and Market Insights, Unilever
  • Kevin Turner — Vice Chairman and Senior Advisor, Albertsons

These thought leaders will explore critical topics, such as:

  • Leveraging comprehensive data assets for consumer-centric marketing
  • Discovering the latest opportunities in e-commerce
  • Developing 21st century media planning, activation and campaign measurement strategies
  • Utilizing essential new approaches to retailer/manufacturer collaboration
  • Using predictive analytics and artificial intelligence to stay ahead

The three-day conference includes training sessions, hands-on demonstrations and countless networking opportunities. Each attendee will leave with the insights they need to transform their marketing strategy and power growth within their business.

Learn more about the 2018 IRI Growth Summit or register here: https://www.iriworldwide.com/en-US/Growth/Home

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Mastercard Advisors, MaxPoint, Pinterest, Oracle, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant and others.

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.