Ulrich Borup Hansen

Ulrich B.
Hansen is the CEO of data analytics company APX10, and he is responsible for establishing and accelerating the company from being a lean startup to become a sustainable and international business.
Mr. Hansen is a founding team member and original idea generator of the dataAPX® solution.
Mr. Hansen is a seasoned corporate strategist and leader but also brings in the culture and agility of entrepreneurship to disrupt and create new business based on startup methodology.
He leads and motivates by Nordic managerial skills adapted to an international context – moving both organizations and markets towards fundamental change.
Prior to heading up APX10, Mr. Hansen was the Director of Sales and Business Development in Orbicon (now WSP), a leading water utility software and engineering company in the Nordic countries.
In his position at Orbicon he was responsible for developing and executing commercial strategies bringing the company’s software products to a total market share (+85%) in the water utility domain.
In Orbicon the idea to dataAPX® originated and was incubated in 2017.
During his career Mr. Hansen has held several management positions and build up extensive experience within sales and business development both domestically and in international markets.
He enjoys challenging industry paradigms through new technology and entrepreneurship as drivers, currently using Cloud, SaaS, Big Data, AI and IoT solutions as a game changer in the complex infrastructure domain.
Mr. Hansen holds a M.Sc.
in International Business and a B.Sc.
in Economics & Business Administration from Aarhus University, Denmark.
He has also completed several executive education courses from Wharton, Harvard and INSEAD in France.