Tong Lu
Chairman at Shangri-La Winery Co. Ltd.
Profile
Tong Lu is currently the Chairman of Shangri-La Winery Co. Ltd.
and the Deputy General Manager of Hunan Jinliufu Wine Co. Ltd.
In the past, he worked as the Chief Executive Officer of New Silkroad Culturaltainment Ltd.
from 2010 to 2011 and as the Marketing Controller & Vice President of VATS Group Co., Ltd.
He obtained an undergraduate degree from Jilin University.
Tong Lu active positions
Companies | Position | Start |
---|---|---|
Shangri-La Winery Co. Ltd.
Shangri-La Winery Co. Ltd. Beverages: AlcoholicConsumer Non-Durables Part of Macrolink Holding Co. Ltd., Shangri-La Winery Co. Ltd. engages in the manufacture and wholesale of winery products. The company is based in Hong Kong, Hong Kong. | Chairman | 24/03/2010 |
Hunan Jinliufu Wine Co. Ltd.
Hunan Jinliufu Wine Co. Ltd. Beverages: AlcoholicConsumer Non-Durables Part of VATS Group Co., Ltd., Hunan Jinliufu Wine Co. Ltd. is a well-known brand of white wine in China, often chosen by people for celebrations and gatherings. The company is based in Changsha, China. The brand has a high value and reputation, with a brand value of 30.2 billion yuan in 2017. Jinliufu is one of the few brands in the industry that has been recognized as a "China Famous Trademark". The brand has a deep influence on people's minds with its marketing campaigns such as "Olympic Fu, Jinliufu", "I have a happy event, Jinliufu wine", "Mid-Autumn Festival reunion, Jinliufu wine", "Spring Festival homecoming, Jinliufu wine", "Jinliufu Spring Festival homecoming mutual aid alliance", "I have a happy event, Jinliufu wine", and "Family Fu, Jinliufu". In 2016, the brand released a super product called "One Jar of Good Wine", which quickly became a popular product in the industry. In 2017, the brand was upgraded with a new slogan "Chinese Fu Wine" and a more concise logo design, focusing on the strategy of super products. | Corporate Officer/Principal | 27/09/2011 |
Former positions of Tong Lu
Companies | Position | End |
---|---|---|
NEW SILKROAD CULTURALTAINMENT LIMITED | President | 20/06/2011 |
VATS Group Co., Ltd.
VATS Group Co., Ltd. Beverages: AlcoholicConsumer Non-Durables VATS Group Co., Ltd. is a Chinese company that manufactures and distributes wine. The company is based in Jinshalu, China. and has subsidiaries in Hong Kong and China. The company was founded in 2005 by Xiang Dong Wu. The CEO is Qi Rong Wu. VATS Group Co. was acquired by Kohlberg Kravis Roberts & Co. LP on December 16, 2010. | Corporate Officer/Principal | 27/09/2011 |
Training of Tong Lu
Jilin University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Listed companies | 1 |
---|---|
NEW SILKROAD CULTURALTAINMENT LIMITED | Finance |
Private companies | 3 |
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VATS Group Co., Ltd.
VATS Group Co., Ltd. Beverages: AlcoholicConsumer Non-Durables VATS Group Co., Ltd. is a Chinese company that manufactures and distributes wine. The company is based in Jinshalu, China. and has subsidiaries in Hong Kong and China. The company was founded in 2005 by Xiang Dong Wu. The CEO is Qi Rong Wu. VATS Group Co. was acquired by Kohlberg Kravis Roberts & Co. LP on December 16, 2010. | Consumer Non-Durables |
Hunan Jinliufu Wine Co. Ltd.
Hunan Jinliufu Wine Co. Ltd. Beverages: AlcoholicConsumer Non-Durables Part of VATS Group Co., Ltd., Hunan Jinliufu Wine Co. Ltd. is a well-known brand of white wine in China, often chosen by people for celebrations and gatherings. The company is based in Changsha, China. The brand has a high value and reputation, with a brand value of 30.2 billion yuan in 2017. Jinliufu is one of the few brands in the industry that has been recognized as a "China Famous Trademark". The brand has a deep influence on people's minds with its marketing campaigns such as "Olympic Fu, Jinliufu", "I have a happy event, Jinliufu wine", "Mid-Autumn Festival reunion, Jinliufu wine", "Spring Festival homecoming, Jinliufu wine", "Jinliufu Spring Festival homecoming mutual aid alliance", "I have a happy event, Jinliufu wine", and "Family Fu, Jinliufu". In 2016, the brand released a super product called "One Jar of Good Wine", which quickly became a popular product in the industry. In 2017, the brand was upgraded with a new slogan "Chinese Fu Wine" and a more concise logo design, focusing on the strategy of super products. | Consumer Non-Durables |
Shangri-La Winery Co. Ltd.
Shangri-La Winery Co. Ltd. Beverages: AlcoholicConsumer Non-Durables Part of Macrolink Holding Co. Ltd., Shangri-La Winery Co. Ltd. engages in the manufacture and wholesale of winery products. The company is based in Hong Kong, Hong Kong. | Consumer Non-Durables |
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