Scot Liddell

Part of GumGum, Inc., Playground (XYZ) Holdings Pty Ltd. is a leading attention measurement and optimization company based in Sydney, Australia. Powered by attention insight from the Attention Intelligence Platform, Playground xyz's High Impact Rich Media ad formats are built to secure maximum consumer attention for brand advertisers. The Australian company provides unbeatable attention insights and industry-leading attention measurement, optimization, and full-service media solutions to help the world's biggest brands succeed in the attention economy. Playground xyz is at the forefront of the attention-based advertising revolution. The company was founded in 2015, and the CEO is Rob Hall. Playground (XYZ) Holdings was acquired by GumGum, Inc. on December 16, 2021.