Sara T. Peterson

Alladvantage.com, Inc. operates a web site www.alladvantage.com. It has built a Internet communications system that connects their business customers to their members. This system features their Viewbar software -- an interactive user interface that resides on their member's computer screens and delivers advertisements to them for their business customers while collecting information about their Internet behavior. Their business customers pay them for delivering advertising through the Viewbar, which can be highly-targeted to their members based on the information they collect. They provide cash compensation to their members for time, on a per hour basis, that they and the members whom they have referred spend browsing the Internet while their Viewbars display advertising. It is headquartered in Hayward, CA.