Robert K. Passikoff
Founder at Brand Keys, Inc.
Profile
Robert K.
Passikoff is the founder and president of Brand Keys, Inc. which is founded in 1984.
He is currently a director at Brand Activation Association, Inc. Dr. Passikoff has previously worked as a director of research at Citibank NA (New York), senior vice president & planning director at Y&R Advertising, and senior member at The American Marketing Association.
He holds a graduate degree from the University of Oxford and a doctorate from New York University.
Robert K. Passikoff active positions
| Companies | Position | Start |
|---|---|---|
Brand Keys, Inc.
 Brand Keys, Inc. Miscellaneous Commercial ServicesCommercial Services Brand Keys, Inc. provides research consultancy services. It provides brand messaging, tracking, market evaluation, communication creation, and global brand development practice solutions. The company was founded by Robert K. Passikoff in 1984 and is headquartered in New York, NY. | Founder | 31/12/1983 |
Brand Activation Association, Inc.
 Brand Activation Association, Inc. Miscellaneous Commercial ServicesCommercial Services Brand Activation Association, Inc. is an advocacy group and trade association for the promotion and integrated marketing sector. The company was founded on July 8, 1982 and is headquartered in New York, NY. | Director/Board Member | 11/08/2011 |
Former positions of Robert K. Passikoff
| Companies | Position | End |
|---|---|---|
Y&R Advertising
 Y&R Advertising Advertising/Marketing ServicesCommercial Services Y&R Advertising provides advertising services. The company is headquartered in New York, NY. | Corporate Officer/Principal | - |
The American Marketing Association
 The American Marketing Association Miscellaneous Commercial ServicesCommercial Services The American Marketing Association operates professional associations for marketers. The company offers services to marketing professionals including best practices and research studies, job resources, publications and directories. Its publications include flagship semi-monthly magazine Marketing News, as well as journal of marketing, journal of public policy and marketing and a variety of newsletters. The company was founded in 1931 and is headquartered in Chicago, IL. | Corporate Officer/Principal | - |
Citibank NA (New York)
 Citibank NA (New York) Major BanksFinance Citibank NA engages in the provision of banking services. It offers retail and commercial banking; credit cards; banking, capital markets, and advisory; markets and securities services; private banking; and treasury and trade solutions. The company was founded on June 16, 1812 and is headquartered in New York, NY. | Chief Tech/Sci/R&D Officer | - |
Training of Robert K. Passikoff
| University of Oxford | Graduate Degree |
| New York University | Doctorate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 5 |
|---|---|
Brand Keys, Inc.
Brand Keys, Inc. Miscellaneous Commercial ServicesCommercial Services Brand Keys, Inc. provides research consultancy services. It provides brand messaging, tracking, market evaluation, communication creation, and global brand development practice solutions. The company was founded by Robert K. Passikoff in 1984 and is headquartered in New York, NY. | Commercial Services |
Citibank NA (New York)
Citibank NA (New York) Major BanksFinance Citibank NA engages in the provision of banking services. It offers retail and commercial banking; credit cards; banking, capital markets, and advisory; markets and securities services; private banking; and treasury and trade solutions. The company was founded on June 16, 1812 and is headquartered in New York, NY. | Finance |
Y&R Advertising
Y&R Advertising Advertising/Marketing ServicesCommercial Services Y&R Advertising provides advertising services. The company is headquartered in New York, NY. | Commercial Services |
The American Marketing Association
The American Marketing Association Miscellaneous Commercial ServicesCommercial Services The American Marketing Association operates professional associations for marketers. The company offers services to marketing professionals including best practices and research studies, job resources, publications and directories. Its publications include flagship semi-monthly magazine Marketing News, as well as journal of marketing, journal of public policy and marketing and a variety of newsletters. The company was founded in 1931 and is headquartered in Chicago, IL. | Commercial Services |
Brand Activation Association, Inc.
Brand Activation Association, Inc. Miscellaneous Commercial ServicesCommercial Services Brand Activation Association, Inc. is an advocacy group and trade association for the promotion and integrated marketing sector. The company was founded on July 8, 1982 and is headquartered in New York, NY. | Commercial Services |
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