Ning Chong

Yi Hua Holdings Ltd. is an investment holding company, which engages in the management of retail store chain. The company operates through the following segments: Department Store, Supermarket and Convenience Store, Electrical Appliances, Furniture, Consulting Services, Property Investment, Property Development and Others. The Department store segment offers variety of merchandise, including watches, jewelries, cosmetics, handbags, leather goods, and children’s products, clothing, shoes, textiles, sports wear and beddings. The Supermarket and Convenience Store segment offers mainly daily essential products such as food and beverages, perishables and other household products. The Electrical Appliances segment offers a variety of electrical appliances ranging from large household electrical appliances, such as refrigerators, washing machines, air conditioners, televisions, kitchen appliances etc. to small household electrical appliances, such as rice cookers, hair dryers, toasters etc. The Furniture segment trades under the brand Yihua Shijia. The Consulting Service segment mainly includes market research and provision of advice on design, decoration and layout for properties. The Property Investment segment mainly includes development and leasing commercial properties in the PRC. The Property Development segment mainly includes development and selling residential properties, carparks and commercial properties in the PRC. The Other segment includes an investment accounted for using the equity method, which is engaged in sale and production of game console, educational software development and virtual reality business. Yi Hua Holdings was founded by Chen Jian Ren in 1995 and is headquartered in Zhongshan, China.