Josh R. Crick

Mr. Crick s currently the founder and CEO of NonStop Riot, a growing music marketing agency based in Los Angeles, which focuses on assisting companies develop music strategy for their marketing activities.
NonStop Riot has expanded beyond typical direct brand strategy development and into assisting media properties create unique campaigns for their advertisers in order to maximize ad revenue and create impactful programs for their clients.
His “strategy before execution” approach and deep music-industry rolodex are attributes he brings to the table in every situation.
Mr. Crick recently had a stay at Napster, the most-recognized brand in digital music.
While at Napster, he led all partner marketing efforts and cultivated and maintained strategic marketing relationships with partners such as XM Satellite Radio, Ericsson, Samsung, and all the major record labels.
He was also instrumental in the development of the branding and messaging strategy for the re-launch of Napster.com.
Prior to his run-in with the Napster Kitty, Mr. Crick co-founded and ran music media company DemoDaze for nearly 5 years.
DemoDaze delivered label-provided and original music content to a network of lifestyle websites that averaged 10 million unique and targeted visitors per month.
They assisted high-profile brands like Quiksilver, Tommy Hilfiger, Cingular, Dos Equis, Puma, and PacSun, develop custom music programs and experiences for their target using branded content, national tours, interactive web content, campus activities, artist endorsement, compilation CDs, text messaging and download campaigns.
In the process, DemoDaze rapidly grew into a $4 million venture and established music-branding as a “tangible” marketing practice.