Eyal Sinai

Co-Commerce Shopping Platform Ltd., operating under the name buywith, is a livestream shopping platform that allows retailers, brands, influencers, and celebrities to host shopping events with their followers on e-commerce websites. The company is based in Tel Aviv, Israel, and was founded in 2018 by Adi Ronen and Eyal Sinai. Buywith is working with world-class brands in the fashion and beauty industries across the US, Europe, and Asia and is backed by private investors and VCs from the US and Israel. The platform uses patent-pending technology to provide a unique "shop with me" experience that combines video, chat, and a shoppable "want" button. Unlike other livestream shopping solutions, buywith does not require an app download, code integration, or expensive studio production. The livestream shopping trend is booming and estimated to reach $25 billion by 2023. Adi Ronen has been the CEO since the American company's inception.