Brian Kelley

Independent Planners Group LLC provides insurance advisory services. The firm operates as an independent insurance partner to financial advisors and insurance professionals. The company was founded by Mike Kelley in 1991 and is headquartered in Scottsdale, AZ.

Most Days, Inc. is a subscription-based life improvement platform that offers personalized routines to help individuals achieve their mental, physical, or emotional health goals. Most Days is based in San Francisco, CA and was founded by Brian Kelley and Brent Franson. The platform combines cognitive behavioral therapy with proven behavioral change frameworks to inspire energy and commitment. Most Days provides routines on managing depression, anxiety, addiction, obsessive-compulsive disorder, sleep, general wellness, and more. The company is privacy-forward and has an ethics-first ethos, offering free subscriptions for those who cannot afford them and returning a portion of revenue to members who develop high-performing routines. Brent Franson has been the CEO since incorporation.