Bill Baker

Inception Fertility Holdings LLC is a family of fertility brands that aims to provide the best possible care and patient experience. The company is based in Houston, TX and has subsidiaries in the United States. Inception Fertility is an industry-leading platform for fertility care, driven by technological innovation and a focus on improving patient care. The company's medical experts are pioneers in fertility care, utilizing breakthrough assisted reproductive technologies such as in vitro fertilization (IVF) and preimplantation genetic testing (PGT). Inception Fertility has a growing family of national organizations, including the Prelude Network, Pathways Fertility, MyEggBank, Bundl Fertility, Havencryo, and Nutrabloom. Founded by a fertility patient, the company is committed to elevating the patient experience throughout the entire fertility process. It was founded in 2014 by T. J. Farnsworth, who has been the CEO since then.