Vocus : Releases “How to Beat Content Marketing Overload” Guide

May 1, 2014

White paper shows marketing and PR professionals how to use visuals, transmedia storytelling and native advertising to expand the reach of content marketing   

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the "How to Beat Content Marketing Overload" guide. Inspired by best-selling marketing author Mark Schaefer's content shock theory, the white paper gives marketers practical instructions for creating standout content despite the trend of content fatigue affecting today's consumers.

With this guide, marketers will learn how to use different types of media to capture attention and increase reach, use transmedia storytelling to help ideas grab the attention of consumers, and provide consumers with a seamless experience that integrates both offline and online audiences.

"Content overload presents real obstacles for today's marketers," said Vocus Chief Marketing Officer You Mon Tsang. "When executed well, content marketing can still be a very effective tactic for engaging prospects and customers. 'How to Beat Content Marketing Overload' provides a step-by-step guide to help marketers think strategically and creatively to stand out from the crowd."

According to content shock theory, higher volumes of content cannot help marketers cut through the content clutter. Marketers must instead attract and keep customers through "hooks" -- methods that entice audiences into consuming and sharing branded content.

Some "hooks" featured in this guide include:

• Creating visual, user-generated and other unconventional content
• Using different media sources, including word-of-mouth marketing and native advertising
• Going live by integrating interactive experiences with content
• Using data, relevancy and location to put content in context

Vocus' "How to Beat Content Marketing Overload" guide is available as a free download here.

About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit www.vocus.com or call [phone].

Forward-Looking Statement

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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