Verano Holdings has hired Ron Goodson as President and Chief Operating Officer to lead development and operations. Goodson, most recently served as Vice President & General Manager of the Southwest Market in North America for PepsiCo and has expertise in next generation advanced cannabis extraction technologies. Goodson was with North America Pepsi Beverages Company since 1979, rising from a series of leadership roles with increasing responsibility to nine years as VP & General Manager for the Southwest Market. Goodson successfully led one of the PepsiCo markets in the country, integrating several independent bottlers through acquisitions. Goodson also spearheaded new product development/brand extensions while aggressively driving operating profits with organic volume/revenue growth and through improving costs and productivity. He previously led operations in New Mexico and Texas where he grew volume, share and profit at double digit rates for three years in a row.