Focused on data-driven customization of user and brand interaction, ENGAGE and Interact are creating a vast new digital engagement vertical in brand management with global reach across brands and retailers of all sizes. During its trial period ENGAGE generated over 1 million downloads and over 500,000 monetized retail footfall check-ins in the
These platforms represent a paradigm shift in brand marketing, leveraging gamification, artificial intelligence (AI), and augmented reality (AR) to engage users and brands alike, driving retention, spending, and activations to maximize brand visibility on mobile devices globally. VCIG will license this technology to existing reward and loyalty platforms, global brands and large fan-based sports and music events, providing multiple opportunities to expand its reach to millions of consumers and thousands of brands and events and to integrate and enhance monetization of existing and future VCIG relationships and investments.
“Following the recent acquisition of the Socializer Messenger, we are proud to announce VCI Global’s successful acquisition of ENGAGE and Interact, further bolstering our technology venture portfolio in gamification. We anticipate that incubating these two platforms, and in time, spinning them off into Nasdaq listings will enrich our technological offerings and deliver material financial upside to VCIG,” said
About
VCI Global is a diversified holding company. Through its subsidiaries, it focuses on consulting, fintech, AI, robotics, cybersecurity, and gamification. Based in
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Playstack is a leading
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