AUDIENCEX announced the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company?s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions. Additionally, the Company has announced that it has entered into strategic partnerships with enterprise-level technology providers and data platforms to further enhance the capabilities of AXi and offer value-added services.

These collaborations will enable AXi to leverage additional privacy-safe data sources and cutting-edge technologies, providing clients with even more precise targeting, real-time optimization, and actionable insights into their target audience. AUDIENCEX?s AXi innovative technology is set to revolutionize programmatic advertising for emerging brands and agencies by delivering advanced capabilities to marketers typically unable to deploy enterprise level technologies. It offers a suite of the latest AI-enabled data science solutions, including both log-level data and historical data access, custom bidding algorithms, and predictive audience modeling fueled by first-party data analysis and opted-in, fully consented third-party data sets.

With optimal workflows and rapid processing of immense data sets, these tools are applied efficiently to campaigns at any scale. As the digital advertising landscape becomes increasingly complex, AI-powered tools have become essential for brands and agencies to navigate the challenges and maximize performance. With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential.