LoopMe and Unity Launch Partnership to Increase Inventory, Deliver Advanced Creative and Optimize Outcomes for Brands
January 14, 2021 at 02:00 pm
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LoopMe and Unity announced a partnership that will make advanced creative campaigns available through the LoopMe marketplace, increasing managed service for all LoopMe clients. By fulfilling advertising campaigns through Unity Ads, LoopMe clients can now activate campaigns against high-performing inventory at scale in the sought after in-app mobile gaming market, while also leveraging LoopMe’s expertise for in-flight campaign optimization across all channels -- including CTV, mobile and desktop -- for more effective omnichannel advertising results. As part of this collaboration, LoopMe and Unity clients can now leverage more engaging high-impact creative units for mobile in-app gaming, powered by LoopMe's flagship product PurchaseLoop, which delivers against marketing goals like brand lift, purchase intent, online and offline sales and conversions. LoopMe will also provide augmented reality (AR) and playable ad experiences made with Unity, enabling advanced creative capabilities across screens.
Unity Software Inc. provides a platform for creating and growing interactive, real-time 3D (RT3D) content and experiences. Its set of software, including artificial intelligence (AI) solutions, supports creators through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. Its platform consists of two complementary sets of solutions: Create Solutions and Grow Solutions. Create Solutions is a robust set of tools and services used to build, ship and run high-definition, real-time 2D and 3D content. Designed for developers, these tools and services are used across a range of industries ranging from games to aerospace, construction to retail, medical to manufacturing, and others. Grow Solutions offers customers to engage their user base and monetize their content from 2D puzzle games to multiplayer, multi-platform games, or other 3D interactive content.