Manhattan Associates Inc. announced a partnership with Twilio to deliver more personalized shopping experiences for retailers. Through this partnership, the companies provide a single unified communications solution that retailers can use to engage customers across diverse geographies and multiple communication channels. In the current environment, consumers not only demand the ability to buy or receive products anywhere at any time but also want complete flexibility in how they communicate and engage with retailers. As the premier unified commerce platform, Manhattan Active® Omni is purpose-built for retailers who want to intelligently engage customers throughout the buying journey. Twilio has democratized communications channels to make it simple for companies to dialogue with customers whenever and however. Today, Manhattan Active Omni supports robust engagement between store associates and customers for personalized communication, appointment scheduling and tracking, personalized Lookbook sharing and product recommendations. Leveraging Twilio’s platform, Manhattan Active Omni now offers a standardized approach to support customer-preferred communication using text or email communication modes with opt-in and opt-out controls.