Manhattan Associates Inc. and Twilio Partner to Modernize Customer Engagement
January 12, 2020 at 01:30 pm
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Manhattan Associates Inc. announced a partnership with Twilio to deliver more personalized shopping experiences for retailers. Through this partnership, the companies provide a single unified communications solution that retailers can use to engage customers across diverse geographies and multiple communication channels. In the current environment, consumers not only demand the ability to buy or receive products anywhere at any time but also want complete flexibility in how they communicate and engage with retailers. As the premier unified commerce platform, Manhattan Active® Omni is purpose-built for retailers who want to intelligently engage customers throughout the buying journey. Twilio has democratized communications channels to make it simple for companies to dialogue with customers whenever and however. Today, Manhattan Active Omni supports robust engagement between store associates and customers for personalized communication, appointment scheduling and tracking, personalized Lookbook sharing and product recommendations. Leveraging Twilio’s platform, Manhattan Active Omni now offers a standardized approach to support customer-preferred communication using text or email communication modes with opt-in and opt-out controls.
Twilio Inc. provides a customer engagement platform comprising communications application programming interfaces. It enables developers to embed numerous forms of messaging, voice, and email interactions into their customer-facing applications, and software products that target specific engagement needs, including its customer data platform, digital engagement centers, marketing campaigns and advanced account security solutions. Its platform provides developers tools to build, scale, and deploy real-time communications within software applications. Its APIs and software products include Twilio Flex and Twilio Engage. It operates through two business units: Twilio Communications (Communications) and Twilio Data & Applications. Its communication solutions consist of customizable APIs and products that can be used individually or in combination to build rich contextual communications within applications. Its key communication offerings include Messaging, Voice, Email, Flex and others.