True North Gems Inc. announced that Hayley Henning has been appointed V.P Marketing and Development. Ms. Henning strengthens the Company with twenty years of marketing and corporate social responsibility (CSR) experience in the gemstone and jewellery industry. Her career highlights include her role for the last several
years as Executive Director of the Tanzanite Foundation, the marketing division of TanzaniteOne Mining Ltd, where she was responsible for: Developing and implementation of strategic marketing initiatives and partnerships to generate Global awareness for Tanzanite to stimulate sales and desirability. Creating educational and marketing materials used worldwide, and acted as the global company spokesperson representing TanzaniteOne Ltd. to the International media. Managing and maintaining Sightholder relationships, and communicating marketing initiatives. Coordinating company Corporate Social Responsibility (CSR) programs, which includes various schools, orphanages and empowerment projects, all of which have been recognized by The United Nations and CIBJO.