Trend Micro Incorporated unveiled its first consumer security solutions tailored to safeguard against emerging threats in the era of AI PCs. Trend will bring these advanced capabilities to consumers in late 2024. Trend's ecosystem expanding this week to include Intel is a testament to its focus on innovation without boundaries.

As Trend continues to focus on AI and other emerging technologies, collaboration with industry peers is critical. AI PCs powered by neural processing units (NPUs) allow consumers to run AI applications locally on their device rather than in the cloud, providing benefits from privacy to performance. As PC manufacturers rapidly bring new AI PCs to market, consumers will be presented with both new opportunities and new risks.

Trend is committed to addressing these risks through its new capabilities being showcased at Computex 2024: AI application protection: Traditional cybersecurity solutions for PCs are not enough when it comes to protecting consumer AI applications from malicious activity. Methods such as model tampering or knowledge base poisoning can result in an AI application being directed to put users at risk of losing sensitive personal information or becoming a victim of misinformation. Trend's AI application protection capability is designed to address this risk and is set to launch for device security products in 2024.

NPU-powered email security: Previously, email content had to be sent to the cloud for analysis due to computing power requirements. Trend can now run email scam protection locally on an AI PC. This offers a better user experience and removes data privacy friction from the process.

Trend expects to see a 100% increase in usage of this feature on AI PCs, which will be available as part of its device security solutions in 2024. Trend is showcasing its AI application protection and NPU-powered email security at booth K0028 at Computex.