Treasure Global Inc. announced a strategic partnership with Cogia GmbH and Credilab Sdn. Bhd. to integrate secured messaging, digital asset wallet, and micro-financing solutions in building an AI-driven "Super App", spearheaded by the company's new leadership.

Leveraging its partnership with Cogia, the Company aims to integrate secured messaging and a digital asset wallet into its e-commerce platform, the ZCITY Super App. These features enhance user engagement and deliver a seamless, secure, and highly efficient user experience. Cogia is a Germany-based software company that offers AI-based, fully privacy-compliant solutions in the areas of secure communications, cybersecurity, Big Data Analytics, and web monitoring.

The Company collaborates with Credilab to integrate AI and fintech technologies into the ZCITY Super App, which will offer micro-financing services to its extensive user base of approximately 3 million members. Credilab is a wholly owned subsidiary of VCI Global Limited, a technology company offering proprietary fintech software meticulously designed to facilitate online loan applications, processing, scoring, contract execution, and loan disbursement, including the Know Your Customer system (KYC). The ZCITY Super App leverages cutting-edge AI and machine learning algorithms to revolutionize the intersection of fintech and e-commerce, delivering an unparalleled user experience.

By combining advanced payment gateways, digital asset wallets, and blockchain technology, the app enhances security, efficiency, and personalization in online transactions. This synergy is crucial as the global e-commerce market is projected to reach USD 47.7 trillion by 2030, growing at a CAGR of 12.22% from 2022 to 2030. Additionally, the global artificial intelligence market is forecasted to grow significantly, with a CAGR of 36.6% from 2023 to 2030, reaching USD 1,811.75 billion by 2030.

As ZCITY evolves, Treasure Global is committed to enhancing its capabilities to better serve its growing user base of around 3 million registered users, capitalizing on the dynamic fusion of fintech and e -commerce.