TMX Group Limited announced that Alison Simpson has been named Senior Vice President, Marketing and Branding, effective February 13, 2017. In this newly-created role, Ms. Simpson will be responsible for building TMX's marketing strategy with a focus on enhancing the company's presence and impact across the full spectrum of available channels, including digital, mobile and social media. In support of TMX's overall corporate strategy, she will lead creative, digitally-focused campaigns to position TMX as a premier global brand and improve stakeholder and client engagement across all business areas. Corporate communications and media relations will also report to her in this new role. Most recently, she served as Senior Vice President of Marketing and Customer Experience at Holt Renfrew, where she built the luxury retailer's loyalty and customer initiatives, expanded the digital and brand marketing capabilities and was part of the executive team for the e-commerce launch.