The Pulse Beverage Corporation announced that it is establishing an international presence and will be expanding into Mexico. Based on the success of the Company's Natural Cabana(R) Coconut Water roll-out in the U.S. and the lack of premium, reasonably priced coconut water available in Mexico, Pulse is launching a wholly-owned subsidiary in Mexico, Pulse Beverage S.A. Pulse will be offering its Natural Cabana(R) Coconut Water in both Natural and Pineapple in 520ml containers for convenience stores and both flavors in smaller 320ml containers for large grocery chains.

Pulse's Mexican venture will be headed by Carlos Villarreal and his team, collectively, Borrega Consulting Inc. (Borrega). Mr. Villarreal was responsible for the Mexico introduction and distribution of Monster Energy Drink(R) in 2004 and led the expansion across all of Mexico up until June, 2010. Mr. Villarreal has worked with brands such as Dr. Pepper Snapple and Miller, among others, in their entry/distribution strategies. He has also served as a Director for Anheuser-Busch and for Grupo Modelo (Corona) in the U.S. and Mexico.