The New York Times Company announced that David Perpich, the company’s senior vice president of product, has been named president and general manager of The Wirecutter. In this new role, Mr. Perpich will assume leadership of all aspects of the business and editorial operations of the product-recommendation site that was acquired by the Times Company in October 2016. As The Wirecutter’s president and GM beginning March 5, 2017 Mr. Perpich will report to Mark Thompson, president and chief executive officer of the Times Company and will join the company’s executive committee. Since joining The Times in 2010, David has become known as much for his strategic vision and sound judgment as for his collaborative work ethic and dedication to strengthening ties across the organization. Mr. Perpich assumed his present role in March 2015.