Pursuant to section 29 of the Danish Securities Trading Act, SmartGuy Group A/S hereby announces that the Company has been notified that Aktieselskabet af 14. oktober 2012, CVR no. 34 72 27 81 on January 3, 2014 acquired additional shares in Smart Guy Group A/S and now holds a total of 78,454,681 shares, representing 25.91% of the votes and share capital.


Aktieselskabet af 14. oktober 2012 is a wholly owned subsidiary of United Bestseller A/S, CVR no. 26 50 83 47. United Bestseller A/S is a wholly owned subsidiary of Aktieselskabet af 1.8. 2004, CVR. 28 50 23 70, which is ultimately controlled by Anders Holch Povlsen.


Questions regarding this notice should be addressed to CEO Thomas Wandahl on mobile number +45 51 85 00 00 or CFO Marc Jeilman on mobile number +45 20 35 25 80


Sincerely,


SmartGuy Group A / S

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