StoneMor Inc. announced a strategic partnership with Sympathy Brands Company (S2 Brands Inc.), the unifying resource and support platform that guides families through all end-of-life matters. StoneMor integrates with Sympathy Brands to provide each family with a holistic experience that connects their funeral homes, families and comforters when planning, mourning and memorializing loved ones. The topic of mortality and planning for end of life remains taboo, nuanced and emotionally difficult. Conversations surrounding the subject require guidance and a strong support network to help navigate sensitive decisions and numerous logistical items. StoneMor brings people together by blending personal services with appropriate technology, streamlining the planning and decision-making process, while supporting families. Through its strategic alliance with Sympathy Brands, StoneMor now provides the most comprehensive, pre-planning, at-need, and continued aftercare for families and their extended support networks at each step. Sympathy Brands? proprietary platform allows StoneMor to work from a centralized connection point enabling a personalized and unique interaction between their funeral homes, cemeteries and families while removing logistical challenges. Bridging technology and family care, the distinctive suite of services includes Viewneral?, an interactive solution to extend and broaden support for families with customizable gatherings to virtually eulogize, memorialize and celebrate the deceased, and Aftercare, continued communication dedicated to helping families beyond the funeral service. Sympathy Brands seamlessly integrates with StoneMor?s existing technology to streamline processes and improve data management. Founded on the simple belief that helping families through one of life?s most challenging moments requires a strong support network, Sympathy Brands? consumer-focused suite of technology creates a unified experience for every family and their extended network at their time of need.