Sports Field Holdings, Inc. announced the availability of its "PrimePlay" crumb rubber-free line of synthetic turf products. With its PrimePlay products available and already being installed in athletic facilities nation-wide, Sports Field provides an alternative to crumb rubber fields at a time when experts are questioning the health impacts of existing products on the market. PrimePlay branded all-weather synthetic turf athletic fields are designed, engineered and constructed without the crumb rubber being investigated by consumer advocacy groups and regulators, and are created to maximize player safety and athletic performance. Replicated Grass instead employs organic in-fill, made from walnut shells and Zeolite, providing a natural alternative to the re-purposed car tires used in the industry today. PrimePlay(TM) products have tested favorably in side-by-side comparisons to natural grass and existing synthetic athletic fields, and have been endorsed by a growing group of professional athletes and brand Ambassadors, including former NFL linebacker Ray Lewis, major league soccer player Chris Winger, and LA Dodgers pitching Coach Rick Honeycutt.