AT&T Mexico to Launch Smith Micro ViewSpot Retail Display Management Platform
January 23, 2020 at 01:00 pm
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Smith Micro Software announced its agreement with AT&T Mexico to bring its ViewSpot dynamic retail display management solution into more than 1,500 stores. The ViewSpot platform, which will be branded for AT&T Mexico as Device Alive – Mexico, will enable AT&T Mexico to build product and brand recognition with consistent digital content, to provide dynamic digital pricing and to gain valuable customer insights on more than thirty device models across five regions within Mexico. This deployment marks the first expansion of Smith Micro’s ViewSpot platform into Latin America. ViewSpot is Smith Micro’s comprehensive retail display management solution that enhances a customer’s in-store experience by delivering interactive dynamic pricing and digital content management, providing analytics on customer engagement and monitoring device health. This allows mobile network operators to deliver digital marketing programs to customers that connect with their needs while also being able to analyze the in-store behavior of consumers to drive strategic business decisions. ViewSpot lets mobile network operators take control of content management and deliverthe right message to the right consumer to facilitate a positive retail experience and drive in-store spending through features like: Customized Messaging – Optimize content and deliver the information customers want to increase conversions and reduce the sales cycle. Dynamic Digital Pricing – Ensure pricing compliance, eliminate lag time and reduce human error with dynamic digital price tags that can offer store or region specific promotional pricing. Attract Sync – Draw customers in to view and interact with devices by displaying consistent, branded demos that loop until a customer interacts with the device.
Smith Micro Software, Inc. develops software to simplify and enhance the mobile experience, providing solutions to wireless service providers around the world. It operates through the Wireless segment. From enabling the family digital lifestyle to providing voice messaging capabilities, its solutions enhance connected lifestyles while creating new opportunities to engage consumers via smartphones and consumer Internet of Things (IoT) devices. Its portfolio also includes a range of products for creating, sharing, and monetizing content, such as visual voice messaging, optimizing retail content display and performing analytics on any product set. Its products include SafePath, ViewSpot, and CommSuite. SafePath consists of SafePath Family, SafePath IoT, SafePath Home, and SafePath Premium. The SafePath product suite provides tools to protect family digital lifestyles and manage connected devices both inside and outside the home. ViewSpot is its retail display management platform.