Smart for Life, Inc. announced that it has appointed Jessica Walters as the Company?s new Chief Marketing Officer. Ms. Walter?s appointment as CMO is believed by management to position Smart for Life for long term growth and utilize the Company?s IP from its acquisitions to increase sales opportunities across its portfolio. Ms. Walters brings to Smart for Life a proven expertise in lead generation, conversion, database management and affiliate marketing expertise.

With strong entrepreneurial skills and as a former Shark Tank contestant, Ms. Walters is able to quickly identify opportunities, assess market demand, and inform strategic data-driven decision making. She has guided companies such as Equinox, LIV Golf, Platinum Nightlife and Unstoppable Caching in developing and maintaining strong brands. Ms. Walters has established herself at the forefront of driving innovation in multiple industries, blending her experience in traditional sales with cutting-edge applications of affiliate marketing in branding, marketing and sales strategies.