British Sky Broadcasting Group plc : Director/PDMR Shareholding

British Sky Broadcasting Group plc (the "Company")

The Company announces that it received notification, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they had purchased ordinary shares in the Company on 27 January 2012 at a price of 683 pence per share, pursuant to trading plans, as detailed below:

Name of Director	Number of shares purchased	Date of entry into trading plan	Total number of shares held in the Company following the transaction
Nicholas Ferguson	80	10 August 2009	12,837
Andrew Higginson	97	10 August 2009	5,200
Martin Gilbert	196	06 December 2011	399
Lord Wilson of Dinton	79	10 August 2009	3,367
Dame Gail Rebuck	97	10 August 2009	2,899
Daniel Rimer	517	10 August 2009	13,351
Jacques Nasser	81	10 August 2009	3,499

These transactions took place in London.

Enquiries:

Dominic Murray

Assistant Secretary

Telephone: [phone]