Sinch AB (publ), announced organizational changes to accelerate product integration and unlock cross-sales potential across regions and customer groups. Sinch AB (publ), which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, announced organizational changes to accelerate product integration and unlock cross-sales potential across regions and customer groups. Following these changes, Sinch's Messaging and Email businesses will be consolidated into a single CPaaS product unit, with sales responsibility organized into two market units for North America and International.

The market units will also be tasked to cross sell products from Sinch's existing Voice and SMB businesses. The new CPaaS product unit will be led by Josh Odom, who is currently responsible for Sinch's email offering in his role as President, Developer & Email. Josh joined Sinch in 2021 through the acquisition of Pathwire where he served as CTO.

In his role at Pathwire, Josh helped scale the Mailgun product to handle more than 300 billion transactions per year on behalf of more than 100,000 paying customers. Market Unit North America will be led by Petter Bengtsson, who currently leads the North American sales team in the Enterprise & Messaging business unit. Petter joined Sinch in 2010 and has led the work to establish Sinch as the preferred CPaaS partner for the largest and most demanding tech companies in North America.

Market Unit International will be led by Nicklas Molin, who currently leads the EMEA sales team in the Enterprise & Messaging business unit. Nicklas joined Sinch in 2016 through an acquisition and has successfully expanded Sinchs enterprise go-to-market whilst integrating the sales teams of multiple acquired businesses.