Shaftesbury : Announces Sweaty Betty Flagship at 1 Carnaby Street

Trade press release

Shaftesbury announces Sweaty Betty Flagship at 1 Carnaby Street

Shaftesbury is delighted to announce that directional fitness brand Sweaty Betty will open their European flagship at 1 Carnaby Street. The prominent 2,200 sq ft corner store is located at the South entrance to Carnaby Street and is the result of the brand upscaling from their existing store on Beak Street where they have been a tenant since 2002. The shop is arranged over ground and basement floors allowing the brand to expand and offer the full clothing, accessories and equipment collections, as well as housing a studio space for exclusive wellness events, giving a wider customer experience.

Born in London, Sweaty Betty has been ensuring that 'style meets performance' in women's active wear for over 15 years. The brand's mission is to 'inspire women to find empowerment through fitness'. Sweaty Betty has over 40 boutiques in the United Kingdom, ten boutiques in the United States and outposts in world famous department stores Harrods, Selfridges, and Bloomingdale's.

Sweaty Betty's founder and Creative Director Tamara Hill-Norton is renowned for fusing fashion and fitness, pioneering the Sports Luxe category. The brand is distinguished by its unique London heritage, flattering and high performance apparel in statement colours and prints. Sweaty Betty has featured on the London Fashion Week runway, putting the brand at the forefront of performance and style.

Owner, Simon Hill-Norton says; 'We are so proud to be launching our London flagship at the iconic 1 Carnaby Street. Sweaty Betty first opened in Carnaby in 2002, when Shaftesbury were in full swing of their regeneration of this historic London shopping district. We are delighted to upgrade our presence in the area and take up such a prominent corner location in this thriving street.'

Samantha Bain-Mollison, Group Retail Strategy & Leasing Executive at Shaftesbury says:
'We are pleased to announce this brand new concept for Sweaty Betty who have built a loyal customer base in Carnaby for the past 15 years, and with the increased space can offer a wider consumer experience. Shaftesbury is keen to support successful tenants and provide opportunities for development and growth.'

Sweaty Betty join other recent additions include Urban Decay, G.H. Bass and Estee Edit who have all chosen Carnaby for their first global or UK flagship store.
Other brands who are demonstrating their success in Carnaby by recently upsizing into large flagships on Carnaby Street include Size?, The Kooples and MAC.
Through a long-term, innovative management strategy, Carnaby is a desired retail and F&B destination for brands opening concepts that offer a unique consumer experience ensuring Carnaby stands out from the normal high street or shopping centre tenant line-up.
Colliers and Cushman & Wakefield acted on behalf of the landlord, Shaftesbury.

Carnaby.co.uk @CarnabyLondon

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NOTES TO EDITORS

Carnaby
Carnaby is in the heart of London's West End, two minutes away from Oxford Circus and Piccadilly Circus, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 13 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Shaftesbury
Shaftesbury is a Real Estate Investment Trust, which owns an exceptional real estate portfolio extending to 14 acres in the heart of London's West End - a highly popular, sought-after and prosperous location. Shaftesbury focuses on retail, restaurants and leisure in the liveliest parts of the West End. The portfolio comprises 584 shops, restaurants, cafes and pubs, extending to 1 million sq. ft., 406,000 sq. ft. of offices and 559 apartments. Its proven long-term management strategy is to create and foster distinctive, lively and prosperous locations. Its holdings are mainly concentrated in Carnaby, Seven Dials and Chinatown but also include substantial ownership in East and West Covent Garden, Soho and Charlotte Street.