ACTON, Mass. & LONDON - SeaChange International's On Demand
Group today announced that in just four months since the
launch of video-on-demand, Maltese cable television operator
Melita's subscribers have used the service more than 250,000
times. Having consumed tens of thousands of hours of content,
"OnDemand!" is quickly becoming one of the most used services
on Melita's platform.
"The success of OnDemand! is extremely encouraging,"
commented Ivor Micallef, TV Product Manager at Melita. "The
BETA testing period helped us to learn a lot about user
experience and content preferences. Customers are finding it
extremely simple to use and, of course, convenient. While
content is updated on a weekly basis we are now looking at
adding more content houses which will boost our content
selection. Amongst the new OnDemand! series, customers can
already enjoy 'Mad Men' and 'Friends' and will shortly
include top comedy series like 'One Tree Hill' and 'Big Bang
Theory' among others."
On Demand Group, which developed and manages the OnDemand!
service for Melita, specializes in aggregation, content and
service management of VOD services and is expert at working
with operators to implement marketing campaigns aimed at
maximizing VOD subscribers and view rates.
"We are delighted to see the success of Melita's VOD
service," said Tony Kelly, CEO of On Demand Group. "This
further demonstrates our ability to offer compelling VOD
services that provide an added value consumer viewing
experience, and we look forward to further success with the
service during 2012."
Pop star Shakira tops the music charts for 2011 with her
playlist being the most viewed. The top viewership spot for a
music video goes to "Happiness" by Alexis Jordan.
The most watched comedy series is "Weeds," revolving around
the central character of Nancy Botwin (Mary-Louise Parker), a
widowed mother of two boys who starts dealing in drugs as a
way to support her family, after her husband suddenly dies of
a heart attack. Other hit series such as "CSI Las Vegas" and
vampire thriller "Blood Ties" top the viewership charts.
Blockbuster movies "Rio", "Thor" and "Mr. Popper's Penguins"
top the movie rentals charts, while Jack Black's "Gulliver's
Travels" tops the High Definition rentals charts.
OnDemand! Club is available at no extra cost as part of
Melita's Entertainment Pack, which also includes FibrePower
broadband, Malta's best internet service, and unlimited local
fixed line telephony. MovieRentals is a pay-per-rental
service with movies rented for 48 hours starting from €1.49
each.
About The Melita Group
The Melita Group, is a diversified telecommunications
provider offering home entertainment and telecommunications
services to consumer and business customers throughout the
Republic of Malta. The Melita group of companies offer IP
based digital cable TV, broadband Internet, fixed-line
telephony, and mobile voice and data services. It also owns
and operates an undersea submarine optical fiber cable. The
Melita group of companies includes Melita Plc, Melita Mobile
Ltd., Melita Capital plc, Melita Infrastructure Ltd, and
Melita Media Ltd.
About On Demand Group
On Demand Group specializes in content lifecycle management
for video-on-demand, from acquisition through full
monetization, today enabling the highest quality services
across millions of TVs, phones and broadband
connections. The company's unique multi-screen approach
enables cable, telco and broadband service providers to
develop an integrated, cross-platform content offer. ODG
is a subsidiary of multi-screen video leader SeaChange
International (Nasdaq: SEAC). Visit www.ondemand.co.uk
About SeaChange International
SeaChange International (Nasdaq: SEAC) is a global leader in
multi-screen video. The Company provides open, cloud-based,
Emmy award-winning solutions and services for back office,
advertising, content, in-home devices and broadcast to
hundreds of media companies, including all major cable
operators in the U.S., Europe and Latin America, plus other
blue-chip companies such as Virgin Media, AT&T, Hutchison
Whampoa, and DISH Network. Headquartered in Acton,
Massachusetts, SeaChange is TL 9000 certified and has product
development, support and sales offices around the
world. Visit www.schange.com.
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