Sagicor Financial Corporation announced that Miss Ingrid Card has been appointed Vice President, Corporate Communications and Brand Experience of the company with effect from January 1, 2018. Ingrid joined Sagicor Life Jamaica Limited in 2009. Her career has included roles as Manager - Group Marketing, and as Assistant Vice President, Group Marketing. In 2015, she was appointed to the post of Vice President, Group Marketing and Executive Director, Sagicor Foundation. Other career highlights include roles in Sales and Services in the Tourism Sector and in Communications and Marketing in television and the print media in Jamaica. The Vice President of Corporate Communications and Brand Experience is a key corporate-level position with significant responsibility for advancing the mission and strategic success of the Sagicor Group of Companies as a leader in the financial services industry. This role will manage the alignment of Sagicor's communication strategy across all geographies and will focus on integrating corporate and local efforts to deliver key business growth and reputation goals. She will also provide global and regional brand guidance and implementation oversight by collaborating with the Group's leadership in Marketing and Public Relations. With brand ownership, she will also ensure a consistent brand experience across all entities.