Radico Khaitan Limited announced the launch of Jaisalmer Indian Craft Gin Gold Edition', marking a new pinnacle of luxury and sophistication in the Indian gin market. Building upon the resounding success of the Jaisalmer Indian Craft Gin, which enjoys a devoted following and impressive 50% market share of the luxury gin segment, this latest addition to the brand's portfolio promises to further elevate the gin experience for the gin enthusiasts. Jaisalmer Indian Craft Gin `Gold Edition' has been meticulously crafted to elevate the standards of premium spirits in India.

An exceptional addition to the luxury segment Jaisalmer Indian Craft Gin `Gold Edition' has been designed for connoisseurs who appreciate the finest things in life. Distinguishing itself with the inclusion of saffron, the world's most expensive spice, Jaisalmer Indian Craft Gin 'Gold Edition' infuses each sip with a luxurious and exotic flavour profile. Its journey to perfection involves a unique process where the gin passes through gold filters, enhancing the smoothness and purity of the spirit.

Moreover, the 18 botanicals, carefully selected for their quality and complexity, contribute to a more nuanced and refined taste experience. Jaisalmer Indian Craft Gin 'Gold Edition' is poised for launch in a 500 ml bottle, with a price range between INR 4,000 and INR 7,000 depending on the state and its applicable excise structure. Beginning its journey with an introduction in Uttar Pradesh, this exceptional offering will gradually expand its presence to Delhi, Rajasthan, Maharashtra, and Karnataka starting in July, catering to gin connoisseurs across India's key markets.