31 January 2012
Quickflix successfully launched its movie streaming service
during the quarter becoming the first subscription video on
demand (SVOD) service of its kind in Australia offering
unlimited movie viewing over a growing range of Hollywood
movies for one low monthly fee. Initial take-up has been very
encouraging with over 10 per cent of subscribers opting for
streaming. Quickflix streaming is now available through
internet-connected PCs and Apple Macs as well as Sony Bravia
TVs, Blu-ray players and home theatre systems and the Sony
PlayStation®3 game console.
Quickflix's move into digital is coinciding with a rapidly
growing subscriber base and online DVD rental business.
During the quarter paying subscribers grew by 17 per cent to
94,097 whilst total subscribers (including trialists) grew by
24 per cent to 110,697. As at the time of this announcement
total subscribers have surpassed 120,000.
Highlights for the December quarter were: